About the Australian Manuka Honey Association

Foundations & Corporate Governance

Our mission statement is simple:
To protect and promote the global appeal and awareness of Manuka honey produced in Australia.
The Australian Manuka Honey Association (AMHA) is the leading national body for the production and promotion of Manuka honey in Australia.

Formed by the leaders of the largest and most influential honey companies in Australia and supported by hundreds of beekeepers, the AMHA represents 180 years of Australian beekeeping practice and honey production.

Our Objectives are to:

  • Foster the growth of our local Manuka honey industry and the sale of Australian Manuka honey internationally
  • Provide authenticity to all Australian produced Manuka honey
  • Support scientific research of Australian Manuka honey and its uses
  • Increase the knowledge and understanding of the properties of Australian Manuka honey
  • Restrict international naming or market rights to Manuka honey
  • Protect and promote Australian Leptospermum species plant material
  • Represent Australian Manuka producers and packers through one common organisation
  • Advocate for the interests of our industry in administrative and legislative matters

Board of Directors

Paul Callander

Managing Director
ManukaLife Pty Ltd

Ben Brown

Waradaa Australia Pty Ltd

Dr Peter Brooks

Senior Lecturer, Biological Chemistry
University of the Sunshine Coast

Ben McKee

Managing Director

Joe Baini

Commercial Director
ManukaLife Pty Ltd

Paul Kordic

Cullen McLeod

David Baldwin

AB's Honey

Advisory Committee

Nicola Charles

Blue Hills Honey

Andrew Robinson

Blossom Health

Michael Howes

Australia's Manuka

Peter MacDonald

Australian Honey Bee Industry Council