In order to provide consumers of Manuka honey with absolute confidence that the honey they are purchasing is pure 100% Australian Manuka, the AMHA has launched its Mark of Authenticity.
Honey that carries the AMHA’s Mark of Authenticity must be pure, natural Manuka honey, produced entirely in Australia, and be tested by an independent, approved laboratory to ensure it meets minimum standards of naturally occurring methylglyoxal (MGO), dihydroxyacetone (DHA), and leptosperin.
These compounds are all naturally occurring in authentic Manuka. The level of MGO determines the potency of the honey, while the amount of DHA shows that this potency came naturally from the bees collecting Manuka nectar, and the leptosperin is further proof of authentic Manuka.
MGO is the centrepiece of the AMHA’s Australian Manuka honey rating system. This is in line with changing international standards and labelling requirements. Large international retailers, such as Holland and Barrett (one of the UK’s largest health food retailers with a growing presence in Europe and Asia), are moving away from the UMF® system, to MGO ratings and are soon to phase out UMF® labelling.
The Mark of Authenticity presents a terrific opportunity to not only promote your own Manuka honey, but also to protect consumers from purchasing fraudulent Manuka honey.