A primary aim of the AMHA is to oppose attempts to restrict international naming or market rights to use the word Manuka to describe the honey from the many Leptospermum species found in Australia. The Leptospermum plant group of over 80 species evolved in Australia, with the highest quality and best tasting Manuka emanating from Australia. AMHA is monitoring Trademark databases worldwide, developments in the New Zealand Manuka honey industry and any attempts to block Australian use of the words ‘Manuka Honey’.
The AMHA also provide a platform to grant authenticity to Australian produced Manuka, fostering the growth of our local Manuka honey industry worldwide. By becoming a member of AMHA, you can apply to utilise the AMHA logo as a quality mark on your products that contain Australian Manuka honey. All products with the mark have traceability through the supply chain and independent laboratory testing to ensure they meet our minimum quality standards.